Contra Costa Resource Conservation District

OUTREACH, MEDIA AND PUBLIC RELATIONS
Barb was hired by the Contra Costa Resource Conservation District to promote the completion of a long-awaited Bay Area environmental project designed to re-establish a struggling native fish population.

Client

Frameworks Orchestrated ribbon cutting ceremony and got media attention to showcase the project and reiterate its larger purpose.

SERVICES PROVIDED Outreach, Public Education and Participation, Event Planning, Materials Development, Media and Promotions

Date Fall 2016

project description

Barb was able to garner several regional media stories for the Contra Costa Resource Conservation District, which asked her to provide public relations services to mark completion of one of their major projects. The Pinole Creek Fish Passage Project, which had been a major goal of several local and regional environmental plans, re-established a critical yet previously blocked route to spawning and rearing habitat for the creek’s struggling native steelhead trout population. The new fish passage structure crosses under one of the Bay Area’s busiest roadways and is near surging commercial and retail development, proving urban renewal can exist side-by-side with natural resource recovery.