Kohl Children’s Museum

OUTREACH AND PUBLIC EDUCATION
Barb worked with the esteemed Kohl Children’s Museum in Chicago to launch their Early Childhood Teaching Awards, the first program of its kind to honor outstanding educators working with kids under age 9.

Client

Frameworks Worked with TV star Phylicia Rashad as the spokesperson, creating public service campaign to promote Teaching Awards program.

SERVICES PROVIDED Outreach, PSA Development, Promotions, Talent Management

Date 1996

project description

Barb worked with the highly regarded Kohl Children’s Museum, founded by department store heiress and early education proponent Dolores Kohl. The goal was to harness newly-revealed knowledge about how the brain develops and how children learn, and use it to create Best Practice methods for how to teach kids during their very earliest stages. An Early Childhood Teaching Awards program was developed to share tactics and spotlight practitioners that were succeeding across the industry. Working with Deb Popely & Associates, Barb helped design a full-scale promotion campaign to launch the program, garner entrants, and promote the winners. She helped design TV and bus-signs featuring Phylicia Rashad, who had recently completed her reign as Clair Huxtable on the Cosby show, and acted as Ms. Rashad’s point of contact for her visit to Chicago for the program. She also helped design all the program’s materials.